Marketing Operations Manager

Entrepreneur Cooperative is a fast-growing real estate investment business seeking a highly analytical and operationally driven Marketing Operations Manager. The role focuses on building scalable systems, driving performance accountability, and translating marketing and operational data into actionable business decisions.

Responsibilities:

• Own and maintain reporting across marketing funnels and lead generation channels
• Track and analyze KPIs such as CPL, CPA, ROI, conversion rates, lead velocity, and conversion cycle time
• Build and maintain dashboards and weekly reporting frameworks for leadership
• Analyze channel performance and proactively identify inefficiencies or underperforming campaigns
• Manage lead flow, segmentation, attribution logic, and campaign data accuracy
• Support outbound marketing initiatives including cold calling, SMS, direct mail, referrals, and email outreach
• Work hands-on with marketing and CRM data to improve visibility, reporting accuracy, and operational decision-making
• Maintain CRM structure, pipeline accuracy, and operational workflows
• Improve systems and automations to reduce manual work and increase efficiency
• Manage large datasets, including data cleaning, auditing, imports/exports, and operational organization
• Build scalable workflows and operational processes that support company growth
• Create and maintain SOPs and process documentation for repeatable functions
• Own workflow and project management systems such as ClickUp or similar platforms
• Manage and oversee remote team members including VAs, cold callers, lead managers, or operational staff
• Establish KPI scorecards, reporting cadences, and accountability frameworks
• Lead weekly performance meetings and track operational metrics across teams
• Identify operational bottlenecks and implement structured solutions
• Support performance management initiatives, including coaching and underperformance resolution
• Serve as a key operational point of contact for leadership

Requirements:

• 4+ years of direct experience in Operations, Marketing Operations, RevOps, or similar performance-driven operational roles
• Near-native English proficiency (strong C1/C2 written and spoken)
• Strong hands-on experience working with marketing and operational KPIs, including CPL, CPA, ROI, attribution, funnel performance, and conversion metrics
• Proven experience personally handling marketing or CRM data, reporting, funnel analysis, and campaign performance tracking
• Experience owning performance outcomes, operational metrics, or marketing channels — not solely supporting reporting functions
• Demonstrated experience managing remote teams with structured accountability systems such as KPIs, scorecards, reporting frameworks, or performance tracking processes
• Experience directly handling team performance management and operational accountability
• Advanced Excel skills and strong comfort working with large datasets (10K+ records)
• Strong analytical thinking and ability to turn data into operational decisions
• Ability to work independently, create structure, and thrive in fast-paced environments
• Experience building operational systems or workflows from scratch
• Experience with automation tools such as Zapier, ClickUp, or similar platforms
• Familiarity with Power BI, SQL, Tableau, or Power Query
• Experience in lead generation, outbound marketing, or U.S.-based service businesses
• Experience working in high-growth or performance-driven environments