Brand Marketing Program Manager

Figma is a company on a mission to make design accessible to all, providing a platform that empowers teams to streamline workflows and collaborate effectively. As a Brand Marketing Program Manager, you will play a crucial role in executing ambitious marketing campaigns and initiatives, ensuring that Figma's brand resonates powerfully across various channels. This position requires collaboration with cross-functional teams to deliver high-impact projects that align with the company's goals.

Responsibilities:

• Partner with brand, social, and cross-functional marketing teams to translate strategy and creative ideas into clear project plans, trackable outcomes, and clear communications
• Build and manage timelines, resourcing, and budgets for campaigns and always-on initiatives, ensuring alignment with team and company goals
• Drive the end-to-end delivery of brand and social programs—from briefing through creative development, production, and launch—while ensuring quality and consistency
• Anticipate risks, identify blockers early, and drive proactive solutions to keep programs on track and stakeholders aligned
• Establish repeatable processes and best practices that enable the team to scale its impact globally
• Support key tentpole initiatives, ensuring cross-functional coordination and readiness across marketing, creative, and social teams
• Lead retrospectives and share learnings that inform future campaigns, helping the team continuously improve how we plan and deliver work
• Establish new working relationships with platforms, vendors and brand partners to help develop an ecosystem of best-in-class strategies and capabilities

Requirements:

• 6+ years of experience managing complex creative, brand, or marketing programs — ideally at a creative agency or in-house brand team
• Demonstrated experience building integrated marketing campaigns across digital, social, and experiential channels
• Demonstrated ability to navigate both the creative and operational sides of brand marketing — knowing when to lean into process and when to stay flexible
• Proven experience working with project management and collaboration tools
• Enthusiasm for creativity, storytelling, and enabling teams to do their best work
• Experience supporting or managing social-first campaigns or brand activations
• Background in creative production or content operations
• Familiarity with Figma's products or a passion for design and collaboration tools
• Experience working on or with global marketing teams