Senior Content Marketing Manager, Developer Audience Lead

GitHub is the world’s leading platform for agentic software development, and they are seeking a Senior Content Marketing Manager to lead developer audience marketing and content strategy. This role involves building channel strategies, partnering with various teams, and ensuring content effectively engages developers to drive product adoption.

Responsibilities:

• Lead GitHub's developer content strategy across awareness, consideration, and adoption — including briefs, timelines, and editorial planning
• Create and edit content that hits a high quality bar and focuses on topics developers care about
• Translate developer insights and product telemetry into actionable messaging, content themes, and campaigns that drive activation and retention
• Partner with Product and PMM to align positioning, messaging, and campaigns designed to sustain product engagement
• Work with Lifecycle to build onboarding, nurture, and reactivation email series
• Build content strategy to support paid media and creative execution
• Define and measure success by analyzing KPIs across campaigns, products, and revenue outcomes
• Identify patterns in developer engagement and behavior to refine strategy and improve how developers interact with products over time
• Present findings and recommendations to stakeholders, including senior leadership, to inform decision-making
• Guide how campaign assets come to life across channels (web, lifecycle, paid media, events), ensuring consistency and relevance
• Act as a quality bar for how campaigns show up to developers — flagging when messaging feels overly promotional, abstract, or disconnected from real usage

Requirements:

• 7+ years experience in content writing, content design, journalism, or related field OR Bachelor's Degree in English, Writing, Literature, Journalism, Communications, Marketing, Philosophy, or related field AND 5+ years experience in content writing, content design, journalism, or related field OR equivalent experience
• 1+ year(s) experience leading cross-functional projects with multiple stakeholders/teams (e.g., Developer Relations, Product Marketing, Communications, Executive Communications, Demand Generation) or establishing processes in cross-functional projects
• Experience marketing to developer audiences, including campaigns that influence product adoption or usage
• Background in Developer Relations, technical writing or developer content creation
• Experience working across cross-functional teams, including Product Marketing, Paid Media, Lifecycle, and Web
• Experience working in a high-tech or digital-native company, preferably in developer tools, SaaS, cloud, AI, or platform-based businesses
• A background in DevRel or technical writing
• Prior experience as a software developer, engineer, or in a hands-on technical role, with a strong understanding of developer workflows, tools, and environments
• Proven ability to translate data and research into actionable messaging and campaigns
• Experience analyzing content and campaign performance