Global Music Rights (GMR) is a performance rights management organization focused on licensing and distributing royalties to music creators. The Sales Development Representative will generate sales opportunities, engage with prospective customers, and assist in building a sales pipeline, with the potential to grow into an Associate Licensing Director role.
Responsibilities:
- Lead Generation: Drive lead generation activities for the sales team by cultivating high-quality opportunities
- Outreach: Engage with prospective customers through both cold and warm outreach, utilizing calls, emails, and social media
- Identification: Act as the initial point of contact to identify key decision makers and influencers within prospective organizations
- Introduction and Qualification: Engage with prospects to introduce GMR, understand their business and music usage, and provide essential context on purchasing a license
- Marketing Campaigns: Qualify and develop leads from marketing campaigns, utilizing social media and other channels to identify potential customers' music usage during the sales process
- Meeting Scheduling: Arrange and schedule meetings with Licensing Directors to pitch and close deals
- CRM Management: Effectively manage all sales activities, notes, opportunities, and account information in Salesforce.com
- Pipeline Management: Efficiently manage the prospecting pipeline to ensure maximum efficiency and touchpoints per lead
- Sales Enablement: Follow sales scripts and leverage defined outreach cadences and sequences using sales engagement software such as Outreach.io
- Develop Sales Skills: Learn key sales skills to prepare successful SDRs to move into more senior sales roles at the company
Requirements:
- Minimum of 1+ years of prior experience in a professional work environment, with a preference for sales-related roles or heavy phone experience
- Strong phone and email skills, with the ability to handle a high volume of calls per day
- Proficient in navigating the internet and social media
- Willingness to adapt and learn, coupled with a highly coachable and flexible mindset
- Bachelor's Degree in a related field preferred
- Experience working in a remote environment
- Familiarity with Outreach.io and Salesforce.com
- Experience using AI tools (e.g., generative AI, sales automation, or conversation intelligence platforms) to improve prospecting, personalizing outreach, prioritize leads, or increase sales efficiency