(Remote) Field Marketing Manager - North America

Altera Digital Health is a division of Harris that focuses on providing intelligence analysis software tools for various sectors. They are seeking a Field Marketing Manager responsible for developing and executing regional marketing programs to drive engagement and generate qualified pipeline within North America.

Responsibilities:

• Support the development and execution of the regional marketing plan aligned with global marketing priorities
• Deliver integrated marketing programs combining digital campaigns, events, and content
• Support pipeline generation through targeted marketing campaigns and engagement initiatives
• Localise global marketing campaigns to ensure relevance and effectiveness within the regional market
• Support and execute account-based marketing initiatives targeting priority accounts in partnership with Sales and Business Development teams
• Contribute to the development of tailored marketing activities for key accounts, including events and targeted digital engagement
• Monitor engagement levels within target accounts and support optimisation of marketing activity
• Plan and deliver regional marketing events including industry conferences, customer engagement events, and roundtables
• Ensure events are aligned with broader marketing campaigns and support pipeline generation
• Work with the Internal and Partner Marketing Manager to ensure alignment with global event standards and processes
• Partner closely with regional Sales teams to support key opportunities and regional priorities
• Support partner and alliance marketing initiatives in collaboration with channel partners
• Contribute to the development of joint marketing activities with partners where relevant
• Support effective follow-up of marketing-generated leads in collaboration with Sales and BDR teams
• Monitor and report on marketing performance including campaign engagement and pipeline contribution
• Work with Marketing Operations to ensure accurate campaign tracking and reporting
• Use performance insights to support ongoing optimisation of marketing programs
• Support marketing initiatives that strengthen engagement with customers, prospects, and industry stakeholders
• Contribute to the development of customer stories and reference materials with Product Marketing
• Gather feedback from the market to help inform future marketing activity
• Responsibility for executing regional marketing programs aligned with global strategy
• Ability to recommend regional marketing activities within agreed plans and budgets
• Responsibility for supporting pipeline generation and regional marketing performance

Requirements:

• Experience in B2B marketing, ideally within technology, software, or data-driven environments
• Experience delivering integrated marketing campaigns and regional marketing programs
• Experience with field marketing activities including events and customer engagement initiatives
• Familiarity with demand generation and account-based marketing approaches
• Experience working with sales teams in a commercial environment
• Strong organisational and project management skills
• Analytical mindset with the ability to interpret campaign performance data
• Strong communication and collaboration skills
• Experience using marketing automation and CRM platforms (e.g. Salesforce, HubSpot, Marketo)