Senior Product Marketer, Pricing Strategy & Monetization

HubSpot is an AI-powered customer platform aiming to help organizations grow better. The Senior Product Marketer, Pricing Strategy & Monetization will shape customer understanding of HubSpot's pricing and packaging while collaborating with various teams to ensure effective market positioning.

Responsibilities:

• Partner with cross-functional pricing stakeholders to ensure customer value, positioning, and GTM impact shape pricing and packaging decisions
• Lead go-to-market strategy and execution for pricing and packaging in key markets
• Build messaging frameworks, enablement materials, and customer-facing assets that help sellers confidently communicate usage-based pricing and credits
• Synthesize customer feedback, seller insights, market signals, and competitive intelligence to identify positioning gaps and adoption friction
• Collaborate with Product teams to improve how pricing value and credit consumption are communicated within the product experience
• Develop scalable frameworks and tools that help reps scope deals, articulate ROI, and navigate commercial conversations
• Partner with GTM Enablement to deliver field readiness programs that improve seller confidence and reduce escalation volume
• Use AI-powered workflows and insights to scale messaging analysis, streamline content development, and improve operational efficiency across pricing communications

Requirements:

• 5+ years of experience in Product Marketing, Pricing Strategy, Monetization, Commercial Strategy, or related SaaS go-to-market functions
• Experience leading pricing, packaging, monetization, or commercial model transitions in a B2B SaaS environment
• Strong cross-functional influence skills with experience partnering across Product, Finance, Sales Strategy, and GTM teams
• Proven ability to translate complex commercial or technical concepts into clear positioning and actionable messaging
• Experience building enablement programs, sales tools, or GTM frameworks that support revenue growth and seller adoption
• Strong strategic thinking and communication skills, including executive-level storytelling and stakeholder management
• Comfort operating in ambiguous, high-change environments where frameworks and processes are still being built
• Experience leveraging AI tools and workflows to improve content creation, analysis, or operational scale
• Experience working on usage-based, consumption-based, token-based, or credits-based pricing models
• Familiarity with PLG or hybrid sales motions in SaaS businesses
• Experience supporting AI product commercialization or monetization strategies
• Exposure to pricing experimentation, packaging optimization, or commercial analytics
• Experience working closely with enterprise sales organizations during complex GTM transitions