Marketing Manager, Research Solutions - Remote

MillenniumSoft Inc is a company that provides support for downstream marketing activities in the medical devices sector. They are seeking a Marketing Manager to develop and execute integrated global marketing campaigns that drive demand for flow cytometry research instruments and solutions.

Responsibilities:

• Develop and execute effective marketing campaigns to drive growth and adoption of key product lines and solutions, and ultimately generate high quality leads
• Responsible for planning and generating annual and quarterly lead generation and customer awareness campaigns. Actively monitor lead evolution to sales funnel by working closely with sales and lead nurturing partner
• Accountable for content development for the web and other channels to drive traffic, engagement, and marketing qualified leads
• Understand key market trends, barriers, customer insights, and competitive information to identify customer needs at global and regional levels and translate into actionable programs and assets
• Partner and collaborate with regional marketers and other cross-functional teams to optimize program development, roll out, training, and implementation with measured results
• Develop actionable workplans and roadmaps that align with business objectives, timelines, and budget; lead internal teams and vendors in material development and program implementation
• Communicate and drive alignment on priorities, key initiatives, and messaging
• Coordinate with product marketing and digital/eBusiness team to oversee the web page content, format, and overall digital presence
• Collaborate with Scientific Marketing to consolidate and manage the tactical plans derived from new scientific evidence developed to support the strategic marketing goals
• Serve as the point person/project manager and coordinator for downstream marketing campaigns and digital assets related to the BDB strategic imperatives. Actively collaborate with marketing counterparts, channel partners and global managers to strategize, design, develop, monitor & manage quarterly timelines for campaigns. Provide feedback and review/optimize campaigns and content when necessary
• Analyze success metrics for campaigns and other assets to determine ROI. Provide feedback to business leaders on campaign metrics and relay feedback to internal and external stakeholders. Actively work with marketing stakeholders and leadership to ensure marketing mix spend is tracked to annual marketing plans and adjust campaigns for efficiencies
• Analyze Salesforce.com and Market reports on monthly leads, quotes, demos, wins, losses and report to sales and marketing. Provide quarterly strategic recommendations to increase efficiency of campaigns or report risk to financial performance. Work closely with program managers in all regions to develop a global dashboard

Requirements:

• Bachelor's degree in Biology, Communications, Marketing or a relevant field, MBA preferred
• Minimum of 5 years of marketing experience in the life sciences industry
• Candidate should have a working knowledge in brand marketing, market/customer segmentation, value proposition development, competitive analysis, marketing communications, and digital and traditional Go-to-Market strategies
• Experience with online lead funnels (generation, nurturing, scoring and conversion) using CRM such as Salesforce.com and marketing automation technology such as Marketo
• Experience working on a variety of marketing campaigns from inception to completion
• Experience creating content for web and social media
• Ability to rapidly absorb detailed product information and translate it into correct messaging to be used across all tactics
• Ability to work effectively on multiple projects with competing priorities
• Strong collaborator with the ability to work well within the department and cross-functionally and to solve for the 'big picture'
• Superb cross-functional, project management and leadership skills and the ability to influence across all levels of the organization
• Strong creative perspective to bring fresh ideas to our marketing campaigns in a collaborative manner
• Comfortable in a global, fast-paced, always-on, highly matrixed environment
• Experience in flow cytometry or single-cell multiomics preferred but not a must