Senior Marketing Operations Manager

OneSpan specializes in digital identity and anti-fraud solutions, and they are seeking a highly strategic and hands-on Senior Manager, Marketing Operations. This role is responsible for owning critical marketing and revenue operations systems, optimizing lead flow, improving data quality, and enhancing overall go-to-market execution.

Responsibilities:

• Own and optimize global lead, contact, and account lifecycle processes across Salesforce, Marketo, LeanData, RingLead, Qualified, and ZoomInfo
• Manage and enhance lead routing, account matching, assignment logic, and territory alignment frameworks
• Partner with Sales leadership, Demand Generation, and Sales teams to improve pipeline velocity and lead conversion performance
• Support GTM scalability through automation, governance, and process standardization initiatives
• Own LeanData routing graphs and lead/account matching logic across global sales teams
• Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows
• Continuously improve speed-to-lead processes and inbound lead qualification frameworks
• Support account segmentation and ICP-based routing strategies
• Manage RingLead enrichment workflows, account tagging, normalization, and data governance initiatives
• Oversee ZoomInfo integrations and enrichment processes within Salesforce and Marketo
• Monitor and improve data hygiene, completeness, and account/contact integrity
• Partner with IT on data architecture and system integrations
• Own operational administration and optimization of Qualified Chat, Drift Email, and conversational marketing workflows
• Support chatbot routing, engagement logic, meeting booking workflows, and SDR handoff processes
• Optimize buyer engagement experiences across web and inbound channels
• Manage lead and contact scoring models aligned to buying intent, engagement signals, ICP fit, and funnel stages
• Partner with Marketing and Revenue Ops leadership to refine MQL qualification criteria and conversion optimization strategies
• Analyze funnel performance and identify opportunities to improve lead quality and sales acceptance
• Support operational reporting and KPI visibility across marketing funnel performance, routing efficiency, conversion rates, and engagement metrics
• Partner with BI and IT teams on dashboards and operational analytics
• Assist with BI reporting validation, troubleshooting data discrepancies, and validating operational reporting outputs across Salesforce, Marketo, and integrated GTM systems
• Identify trends, gaps, and optimization opportunities through data analysis

Requirements:

• 6+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
• Deep hands-on expertise with Salesforce and Marketo
• Experience building and managing lead routing frameworks, scoring models, and enrichment workflows
• Strong understanding of lead lifecycle management, funnel operations, attribution, and GTM processes
• Experience partnering cross-functionally with Marketing, Sales, SDRs, Product Marketing, and IT
• Analytical mindset with strong troubleshooting and process optimization capabilities
• Excellent communication and stakeholder management skills
• Ability to balance strategic initiatives with hands-on operational execution
• Strong experience administering and optimizing: LeanData, RingLead, Salesforce, Salesloft, Marketo, Qualified Chat, ZoomInfo, Drift Email or similar conversational engagement tools
• SQL knowledge and experience working with BI/reporting validation processes strongly preferred
• Ability to troubleshoot data discrepancies and validate reporting outputs across integrated systems
• Familiarity with Tableau, BI/reporting tools, or data warehouse environments
• Experience supporting both inbound and outbound GTM motions
• Familiarity with attribution modeling and account-based marketing frameworks
• Experience working in global B2B enterprise software organizations