Palisade, Inc is a leading provider of risk and decision analysis software, known for its flagship product @RISK. They are seeking a Content Marketing Coordinator to prepare marketing materials, create social media campaigns, and manage various marketing initiatives.
Responsibilities:
- Coordinate interviews with internal leadership and subject-matter experts
- Write and edit content for various channels and assets including but not limited to case studies, blogs, press releases, sales collateral, drip campaigns, webinars, etc
- Create and maintain a schedule of webinars, including topics and presenters
- Handle administration of webinars, such as setup in BrightTalk and WordPress, Zoom event, attendee registration, and communications
- Assist with developing and managing content and social media marketing programs, including publishing case reports, blogs, and other public relations efforts
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Evaluate and monitor marketing campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
Requirements:
- Bachelor's degree in marketing, communications, or a related field
- 1-3 years of experience in marketing
- Must have strong organizational and project management skills, as well as attention to detail
- Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
- A firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have strong analytical skills to analyze metrics and create reports
- Must have a high level of creativity