Conduct Insights Research & Drive Business Outcomes – Lead the design, execution, and analysis of research studies to generate clear, actionable insights and recommendations
Integrate and analyze quantitative, qualitative, and AI-powered data sources
Provide actionable recommendations to business owners
Serve as a strategic thought partner to business owners
Influence stakeholders and contribute to strategic planning and execution
Translate complex data and analysis into clear, actionable insights for stakeholders at all levels
Track, report, and communicate the impact of insights within the area of responsibility
Continuously develop expertise by staying current with emerging trends, methodologies, and technologies in the insights field

5 years successful experience in hands-on marketing research and data analysis
2 years of leading cross-functional initiatives/teams
Strong analytical, qualitative, quantitative, and problem-solving skills
In-depth hands-on experience of market research techniques (focus groups, IDIs, online surveys, etc.)
Survey design, sampling plans, analysis, discussion guide creation, qual and quant research data analysis, data visualization
Excellent critical thinking skills
Proven experience in synthesizing insights, influencing action at multiple levels
Excellent ability to translate analytic results and data into key findings relevant to multiple different internal audiences
Demonstrated ability to influence and build consensus across all levels of the organization
Strong project management and organizational skills
Strong collaboration skills
Strong attention to detail and quality control

Senior Manager, Marketing Strategic Insights

Key skills