Marketing Technology Manager

Cresco Labs is a leading player in the cannabis industry, committed to normalizing and professionalizing cannabis through its innovative approach. The Marketing Technology Manager will support corporate and retail marketing initiatives, ensuring data integrity across marketing systems and coordinating cross-functional resources for successful project execution.

Responsibilities:

• Oversee data flow and integrity between marketing systems (CRM, CDP, analytics, ad tech, and content platforms), ensuring consistency and quality across all channels
• Develop processes for the resolution of technical challenges and client complaints in conjunction with technology owners and operational management
• Support post-launch maintenance, change management, and user enablement for new systems, including creating process documentation, SOPs, and user guides
• Resolve or escalate technical issues within defined channels for optimal resolution speed and quality
• Coordinate cross-functional resources — including engineering, data, and external agencies — to plan, execute, and deliver marketing technology projects on time and within scope
• Work within our internal ticketing system to resolve, escalate, and deploy solutions to end users and internal team members adhering to all SLA standards
• Ensure successful adherence to team KPI’s regarding time to resolution, response times, and end user satisfaction
• Responsible for planning, coordinating and executing technical components of a project
• Work with the entire information technology team, from engineers to service desk

Requirements:

• Bachelor's degree in IT Management, Information Systems, business, or a related field from an accredited university or institution or equivalent work experience
• 3-5 years specifically in IT or Marketing related fields
• Competent analytical skills and business acumen; analytical thinking, problem-solving; detail-oriented, committed to a high level of accuracy; track record of managing multiple projects concurrently
• Ability to communicate professionally & effectively to both technical and business teams, across all levels of the organization, with demonstrated ability to interact credibly with executive management
• Ability to adapt quickly to new and changing business and technical environments
• Experience with digital transformation and customer experience improvement initiatives a plus
• Acquisition due diligence and integration experience a plus
• Minimal travel required, up to 10% of the time for on-site store support and annual meetings
• Must have a valid driver's license
• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry
• The company does not offer employment-based visa sponsorship for this role or any other position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without the need for current or future sponsorship at any time