Manager, Lifecycle Marketing (R13983)

Oportun is a mission-driven financial services company focused on empowering members with financial goals. They are seeking a Lifecycle Marketing Manager to lead lifecycle strategy and execution for their mobile app, driving customer engagement and retention through multi-channel communications.

Responsibilities:

• Manage and optimize the lifecycle roadmap across onboarding, activation, engagement, and retention
• Own performance against key engagement metrics, providing insights and recommendations
• Identify opportunities and prioritize initiatives based on impact and feasibility
• Build, launch, and optimize campaigns across push, SMS, in-app, and email
• Partner with Design and Content teams to develop mobile-first creative and messaging
• Ensure real-time, dynamic personalization using customer data and behavioral triggers
• Design and maintain scalable, automated workflows triggered by user behavior and lifecycle stage for onboarding, activation, feature adoption, and ongoing engagement
• Continuously improve targeting, timing, and messaging through structured experimentation
• Own testing strategy, including A/B and holdout testing to measure incremental impact
• Translate data into clear insights and actions that improve lifecycle performance
• Partner with Analytics to ensure measurement frameworks are accurate and actionable
• Work closely with Product and Engineering to align on priorities, data availability, and implementation timelines
• Identify and resolve gaps in data, tooling, or processes that impact execution
• Drive alignment across stakeholders and push back when priorities are unclear or conflicting
• Ensure campaigns are executed accurately and on time, with proper QA and monitoring
• Own deliverability, consent management, and compliance with regulatory and legal requirements
• Maintain high standards for data integrity and messaging quality

Requirements:

• 5+ years of experience in lifecycle, CRM, or retention marketing, preferably B2C or fintech
• Hands-on experience building and optimizing lifecycle programs with Iterable (preferred) or similar marketing automation platforms like Braze, Marketo, or Salesforce Marketing Cloud
• Strong knowledge of multi-channel execution (push, email, SMS, and in-app messaging), including segmentation, automation, and deliverability best practices
• Strong technical proficiency (HTML, CSS, and dynamic scripting languages like AMPscript or Handlebar logic)
• Proven ability to build & optimize lifecycle programs through automation, segmentation, and personalization
• Experience designing and analyzing experiments (A/B testing, holdouts, incrementality)
• Strong project management skills with the ability to prioritize and manage competing demands
• Experience in fintech, financial services, or other regulated industries
• Familiarity with API integrations, event-based architectures, and customer data flows
• Strong analytical skills and ability to translate data into business decisions
• Passion for improving customer engagement through mobile lifecycle marketing