GTM Engineer

HeyGen is a company focused on making visual storytelling accessible through innovative technology. They are seeking a GTM Engineer to manage and optimize the systems that capture and route revenue signals, ensuring effective engagement for sales teams. This role will involve collaboration with product and data teams to operationalize usage data and improve GTM workflows.

Responsibilities:

• Own how inbound and product-driven revenue signals are captured, classified, and routed
• Define what constitutes sales-worthy intent and ensure those signals are acted on quickly and consistently
• Partner with product and data teams to operationalize behavioral and usage data for GTM use
• Build and maintain workflows for inbound intake, enrichment, scoring, and routing
• Ensure sales teams receive decision-ready context, not just lead objects, to engage effectively
• Design and maintain durable revenue workflows that scale as the business grows
• Collaborate with data and engineering to integrate product behavior into GTM workflows
• Rationalize and evolve the GTM tooling and automation stack by deciding what to keep, consolidate, or deprecate
• Bring in patterns, playbooks, or tools you've seen work at high-growth SaaS or AI-native orgs
• Make systems legible, auditable, and able to scale cleanly