Head of Growth Marketing (Remote - Europe/UK)

GoCharting LLC is a web-native charting and trading workflow platform seeking a Head of Growth Marketing. This role involves owning the organic acquisition and conversion processes, developing SEO strategies, and optimizing the user funnel to drive growth and revenue in a rapidly scaling environment.

Responsibilities:

• Own rankings for high-intent trader search terms globally
• Drive downloads and store ranking for the GoCharting mobile app
• Analytics, tooling, reporting cadence for organic channel infrastructure
• Own the full funnel: Visit → Signup → Onboard → Active → Trial → Paid → Retained
• Paywall design, pricing page optimisation, onboarding flow improvements
• Email nurture sequences (onboarding, trial expiry, win-back) in Intercom
• A/B and multivariate testing across website, onboarding flows, and paywall
• GA4 full-funnel instrumentation and Looker Studio dashboards for traffic, conversions, cohort retention
• Define and report CAC/LTV efficiency
• Landing page CRO, page speed, Core Web Vitals, structured data
• Own the marketing stack: GTM, GA4, Intercom, marketing-automation tooling
• Collaborate with the Growth Full-Stack Developer on subscription and paywall features