Product Marketing Leader

Lumana is on a mission to empower organizations by unlocking the value of their visual data through their AI video security platform. The Product Marketing Leader will be responsible for positioning, launching, and communicating the platform to the market, ensuring that prospects and customers understand Lumana's unique value proposition.

Responsibilities:

• Own Positioning & Messaging
• Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas
• Ensure consistent, credible messaging across all customer-facing touchpoints
• Lead Product & Feature Launches
• Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption
• Translate roadmap initiatives into market-ready narratives and launch plans
• Enable Sales & Channel Partners
• Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks
• Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel
• Shape Content & Storytelling
• Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey
• Position Lumana as a credible thought leader in AI-driven video intelligence and security
• Market & Competitive Intelligence
• Conduct ongoing research on competitors, market trends, and customer needs
• Use insights to inform messaging, positioning, and strategic decisions
• Drive GTM Alignment
• Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives
• Serve as a connective layer that brings clarity and focus to GTM execution
• Be the Voice of the Customer
• Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit
• Advocate for customer needs internally to influence positioning and roadmap priorities

Requirements:

• 5+ years of experience in product marketing, with leadership experience in B2B SaaS
• Prior experience building product marketing in a Series A–C startup or similarly fast-scaling environment
• Strong understanding of complex or technical products (AI, security, infrastructure, or enterprise software preferred)
• Experience partnering closely with Sales, Product, and executive leadership
• Exceptional storytelling, writing, and presentation skills
• Data-informed mindset with the ability to balance strategy and execution
• Comfort operating in ambiguity and building from first principles
• Strong executive presence with the ability to influence without authority
• Experience in AI, computer vision, video security, or infrastructure-adjacent SaaS
• Background in category creation or helping position an emerging product in a crowded or legacy market
• Familiarity with regulated or compliance-heavy industries such as government, education, or healthcare