Analyst Relations & Customer Marketing Manager

Constructor is looking for an Analyst Relations & Customer Marketing Manager to help tell their story to industry analysts and valued customers. The role involves managing relationships with major analyst firms and running campaigns to enhance product awareness among customers.

Responsibilities:

• Own the AR program end-to-end: annual strategy, briefings, inquiry management, evaluation cycles, and ongoing analyst engagement
• Manage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape) — from submission strategy through final publication
• Build and maintain genuine relationships with tier-1 and tier-2 analysts, understanding what each analyst cares about and tailoring our engagement accordingly
• Lead briefing preparation: working across product, product marketing, and leadership to build crisp, evidence-backed narratives and prep executive spokespeople
• Maintain an AR intelligence function — tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teams
• Design and run lifecycle campaigns that drive product and feature awareness among the existing customer base
• Build and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized features
• Produce a steady cadence of customer stories across formats: written case studies, video, slide-ready summaries, and co-branded content
• Build and manage a customer reference and advocacy program — identifying, recruiting, and nurturing customer advocates without burning them out
• Identify and develop upsell-ready customer segments — working with Product Marketing, CS and Sales to create marketing programs that convert engaged, high-adoption customers into expansion pipeline for additional products

Requirements:

• 3+ years of experience in analyst relations, with direct ownership of analyst briefings and at least one full evaluation cycle (Magic Quadrant, Forrester Wave, or equivalent)
• Demonstrated ability to build and maintain relationships with industry analysts — not just schedule calls, but cultivate trust over time
• Experience directly managing analyst briefings and managing Q&A without a handler in the room
• Strong command of analyst firm processes, cadences, and relationship tiering across Gartner, Forrester, and IDC
• Comfort working cross-functionally with product, sales, and executive stakeholders to gather input and drive alignment
• Experience in customer marketing, customer advocacy, or reference program management
• Background in content creation — case studies, customer stories, or executive communications
• Experience working with CRM data (Salesforce) and customer lifecycle metrics (NPS, CSAT, expansion signals)