Product Marketing Manager

Varonis is a company that secures AI and the data that powers it, providing organizations with automated visibility and control over critical data. As a Product Marketing Manager, you will shape the go-to-market strategy for the product line, focusing on messaging, customer insights, and competitive intelligence.

Responsibilities:

• Own product messaging, positioning, and market narrative
• Dig into the technical details: be confident demoing the platform, ask questions of product, and serve as the SME for sales questions, RFPs, etc
• Deeply understand your product line: buyer personas, use cases, differentiation, and value
• Develop clear, compelling positioning and messaging that resonates with CISOs, security teams, and business stakeholders
• Continuously refine messaging based on real‑world feedback from customers, prospects, and the field
• Run the product like a business (GM mindset)
• Get out in the field and talk to customers and prospects firsthand
• Work with the sales teams and listen to calls to understand buying objections, deal friction, and what truly resonates
• Analyze wins and losses to identify patterns, competitive gaps, and messaging improvements
• Create content that drives revenue
• Own and create core product marketing assets including:
• Datasheets, solution briefs, and web content
• Sales decks and talk tracks
• Thought leadership content, buyer’s guides, and POV pieces
• Case studies
• Lead product launches end to end
• Own the full lifecycle of product launches—from messaging strategy and launch planning to market rollout
• Work closely with Product Management to understand what’s shipping and why it matters
• Partner with Enablement to ensure Sales, Marketing, and Customer‑facing teams are fully enabled
• Build proof and customer evidence
• Own case studies and customer stories for your product line:
• Identify strong candidates from wins and from partnering with Customer Marketing
• Interview customers to extract value and outcomes
• Partner with Customer Advocacy to turn stories into scalable sales and marketing assets
• Be the competitive and market intelligence engine
• Stay up to date on the competitive landscape for your product area
• Partner with the Competitive team to ensure battlecards, objection‑handling frameworks, and market-facing competitive documents are current and compelling
• Support Sales on high‑stakes, competitive deals with sharp, credible messaging

Requirements:

• 3+ years of product marketing experience in B2B technology, preferably in data security, DSPM, DLP, or database activity monitoring (DAM)
• Excellent written, verbal, and visual communication skills with an insane attention to detail
• Technical aptitude and an innate curiosity for figuring things out
• A bias for action with a track record of taking projects from idea to execution to results
• An AI-first mentality where you are constantly experimenting and looking to build efficiency
• Camaraderie with teammates and a collaborative drive to succeed