Offline Marketing

Freed is a company dedicated to improving clinician satisfaction through innovative AI technology. They are seeking a founding Offline Marketer to drive brand awareness and lead generation through various offline channels, while collaborating with sales and product teams to align marketing efforts with business objectives.

Responsibilities:

• Plan, budget, and execute a wide range of offline marketing initiatives, including but not limited to: Audio/podcasts, television, out-of-home advertising, Print ads (magazines, newsletters), sponsorships in publications, associations, etc
• Events and sponsorships: Planning and executing industry conferences in partnership with our B2B marketing leader
• Direct mail campaigns: Executing targeted direct mail campaigns, including brochures, flyers, and items, swag, etc
• Experiential marketing experiments: Developing and executing creative and cost-effective offline marketing campaigns that are out of the box. We invite you to think differently and be excited by that
• Work closely with sales, product, and design teams to ensure alignment of offline marketing efforts with overall business objectives
• Monitor key performance indicators (KPIs). Analyze campaign data to identify areas for improvement and optimize future campaigns
• Stay informed about the latest offline marketing best practices and technologies
• Identify and track competitive marketing to understand where Freed is winning and has open space to experiment more