Senior Product Marketing Manager | Bankrate

Bankrate is redefining the future of financial decision-making, and they are seeking a Senior Product Marketing Manager to shape how they bring their product strategy to market. This role involves owning product positioning, go-to-market strategy, and measuring product adoption and growth while partnering closely with Product and Marketing leadership.

Responsibilities:

• Build the Product Marketing Foundation (0→1) Define the Product Marketing function, including positioning frameworks, GTM processes, and launch playbooks. Establish how Product, Marketing, and Content teams work together from early concept through post-launch
• Leverage Customer & Market Insight Partner with Research and Analytics teams to develop a deep understanding of users, buyers, and partners. Synthesize qualitative and quantitative insights into clear opportunities for the product and business. Conduct competitive and market analysis to inform positioning and differentiation. Ensure the voice of the customer is consistently reflected in product and go-to-market decisions
• Shape Product Strategy & Positioning Partner with Product to influence roadmap decisions based on customer and market insight. Define clear, compelling positioning for new and existing products—what it is, who it’s for, and why it matters. Own product and feature naming, and establish clear, scalable naming conventions across the product ecosystem
• Own Product Narrative & Go-to-Market Translate product capabilities into clear messaging, value propositions, and use cases. Lead end-to-end go-to-market strategy and execution for product launches. Develop integrated, cross-functional channel plans in partnership with Marketing teams. Create core deliverables (e.g., messaging frameworks, launch briefs, enablement materials) and ensure they are adopted across teams. Partner with Brand and Creative teams to bring campaigns to life while maintaining clarity and accuracy of the product story
• Measure Impact & Improve Define success metrics for launches (e.g., adoption, engagement, conversion, lead quality). Analyze performance and translate it into clear, actionable recommendations. Create feedback loops between go-to-market performance and product development

Requirements:

• 8+ years in Product Marketing or a closely related role
• Experience operating in ambiguous or early-stage environments and building processes from the ground up
• Strong at both strategy and execution—you can define the plan and bring it to life
• Skilled at turning customer and market insight into clear positioning and messaging
• Comfortable working cross-functionally and driving alignment across Product, Marketing, and other teams
• Analytical and curious—you use data to inform decisions and improve outcomes
• Experience across B2C and/or B2B products is a plus