Director, Product Marketing

Cast & Crew is a prominent provider in the entertainment industry, offering technology and services that support creativity. The Director of Product Marketing will shape product positioning and messaging, develop go-to-market strategies, and lead a team to ensure successful product launches and clear communication of product value to target markets.

Responsibilities:

• Translate products into compelling stories: Develop crisp, differentiated messaging and positioning for Cast & Crew’s product portfolio that speaks to the needs of production accountants, studio finance teams, and entertainment operators, and clearly communicates the value of our modern SaaS solutions
• Amplify product innovation: Partner closely with Product to develop compelling market narratives around Cast & Crew’s rapidly evolving platform, helping customers and prospects understand what’s new, what’s coming, and why it matters for their business
• Own the GTM motion: Design and lead a repeatable go-to-market process for Cast & Crew product launches and updates, from positioning and messaging to sales enablement and field readiness, ensuring every release lands with clarity and impact
• Enable the revenue team: Build and maintain a library of sales enablement content, including pitch decks, one-pagers, battle cards, and demo narratives, that gives client-facing teams the tools they need to sell and retain with confidence
• Build the PMM foundation: Define and elevate the processes, standards, templates, and operating rhythms that will take Cast & Crew’s product marketing function to the next level, creating a scalable, repeatable model that the team can grow into and the business can depend on
• Grow a high-performing team: Lead and develop a team of PMMs, creating a culture of craft, curiosity, and continuous improvement. Set a clear bar for great work, invest in each person’s growth, and build a collaborative environment where the team gets better together

Requirements:

• Demonstrates expertise in crafting clear, compelling, and differentiated messaging and positioning that resonates with target buyers and stands out in a competitive market
• Shows a deep understanding of enterprise B2B SaaS go-to-market motions, including product launches, sales enablement, and messaging strategy
• Demonstrates a track record of translating complex product capabilities into clear business value, with particular strength in communicating to business buyers such as Finance and Accounting executives
• Proven ability to develop and execute end-to-end GTM strategies, from positioning and messaging through to field readiness and launch
• Demonstrates strong cross-functional collaboration skills, with a proven ability to align Product, Sales, and Marketing teams around a shared narrative and strategy
• Takes a data-driven approach to the work, using customer insights, market research, and performance signals to continuously refine messaging and measure impact
• Proven ability to lead, mentor, and develop a product marketing team, setting clear goals, fostering a high-performance culture, and growing individual contributors
• 7–10+ years of product marketing experience in B2B SaaS
• 3+ years of people management experience, with a proven track record of leading and developing product marketing teams
• Experience building and executing go-to-market strategies, including positioning, messaging, and sales enablement
• Experience influencing peers and cross-functional stakeholders in a highly collaborative environment, aligning teams toward a common goal
• Experience in the entertainment, media, or payroll/fintech industry
• Experience marketing products to Finance and Accounting buyers
• Bachelor's degree in business, marketing, or a related field; MBA preferred