Senior Product Marketing Manager

Flex is building the AI-native private bank for business owners, aiming to revolutionize the financial system for entrepreneurs. The Senior Product Marketing Manager will define product positioning, lead product launches, and drive marketing campaigns to enhance user engagement and brand presence.

Responsibilities:

• Develop and execute a clear product marketing strategy that drives brand awareness, revenue growth, sales enablement, and customer satisfaction
• Own programs that boost adoption, activation, and retention of our products. Identify friction points and collaborate with Product, Growth, and Data to test, iterate, and improve the user journey. Launch campaigns using email, SMS, and in-app notifications to boost metrics
• Lead go-to-market strategies for new features and launches. Craft messaging that resonates, supports sales teams, and drives measurable business outcomes
• Run research to understand user needs, use cases, and market trends. Turn insights into powerful positioning and messaging that’s consistent across every touchpoint
• Partner with Product, Data, Brand/Design, Growth, Sales, and Partnerships to align on goals and deliver cohesive customer experiences
• Shape our narrative through compelling content and storytelling across web, organic, paid, direct, PR, and email channels
• Guide public relations efforts, positioning Flex as a thought leader at the intersection of finance and technology
• Implement strong project management systems (Asana or similar) to scale efficiently and improve cross-team communication

Requirements:

• 5+ years leading Product Marketing in a high-growth B2B FinTech or similar multi-product environment
• Experience creating go-to-market strategies for new products and features, including producing launch videos, landing pages and similar assets
• Experience launching adoption, activation and retention campaigns, including email, sms, and in-app message campaigns
• Proven ability to manage and mentor high-performing teams with clear, confident communication
• Strong analytical mindset define KPIs, track progress, and drive decisions through data
• Experience collaborating with creative teams on brand, copy, and visual assets
• Exceptional writing, storytelling, and communication skills
• High technical fluency with modern marketing and analytics tools
• Strong project management skills, able to lead cross-functional initiatives with urgency and accountability
• Entrepreneurial mindset — you're eager to build, experiment, and make a tangible impact
• Thrive in fast-paced environments, act with ownership, and bias toward action