OPEN MINDS CircleRemote
Marketing & Social Media Manager
United States of America
Full Time
1 week ago
$70,000 - $90,000 USD
Visa Sponsor
Key skills
Integrated Marketing CampaignsEmail MarketingMailchimpSEOWordPressROI ReportingSocial Media MarketingPaid AdvertisingFigmaAdobe Creative CloudCanvaContent DevelopmentAnalytics
About this role
OPEN MINDS Circle is a premier market intelligence and management consulting firm focused on serving consumers with chronic conditions and complex support needs. The Marketing/Social Media Manager is responsible for the design, development, and execution of marketing strategies to promote executive education initiatives and enhance brand visibility across various channels.
Responsibilities:
- Lead the development of monthly and yearly marketing plans to promote executive education throughout the year to meet goals
- Lead the development and ongoing optimization of executive education landing pages, digital content, and web experiences using SEO and audience engagement best practices to increase traffic, conversion, and registrations
- Manage daily maintenance of the company's executive education web pages using WordPress with updates and changes
- Produce analytics and ROI reports for all online marketing and lead generation activities, where applicable
- Create and manage high-impact marketing campaigns and promotional assets across email, social media, web, paid advertising, print, and on-site event channels
- Develop compelling marketing copy and promotional content, including session descriptions, email campaigns, press releases, social media content, digital ads, brochures, signage, and executive-facing marketing materials
Requirements:
- Three or more years of demonstrated experience developing and executing integrated marketing campaigns, preferably in professional services, events, health care, behavioral health, education, or related industries
- Demonstrated experience developing and coordinating successful outbound email marketing campaigns
- Strong writing, editing, and content development skills, with the ability to translate complex industry concepts into clear, compelling marketing materials for executive audiences
- Proficiency in modern marketing and design platforms, including Adobe Creative Cloud, Canva, and other digital content creation tools
- Ability to travel to OPEN MINDS and industry events throughout the year
- Mailchimp experience preferred
- Figma (preferred)
- Bachelor's degree in marketing, communications, healthcare, journalism, graphic design, or a related field preferred