Marketing & Social Media Manager

OPEN MINDS Circle is a premier market intelligence and management consulting firm focused on serving consumers with chronic conditions. The Marketing/Social Media Manager will lead the design and execution of marketing strategies to promote educational initiatives and enhance brand visibility.

Responsibilities:

• Lead the development of monthly and yearly marketing plans to promote executive education throughout the year to meet goals
• Lead the development and ongoing optimization of executive education landing pages, digital content, and web experiences using SEO and audience engagement best practices to increase traffic, conversion, and registrations
• Manage daily maintenance of the company's executive education web pages using WordPress with updates and changes
• Produce analytics and ROI reports for all online marketing and lead generation activities, where applicable
• Create and manage high-impact marketing campaigns and promotional assets across email, social media, web, paid advertising, print, and on-site event channels
• Develop compelling marketing copy and promotional content, including session descriptions, email campaigns, press releases, social media content, digital ads, brochures, signage, and executive-facing marketing materials

Requirements:

• Three or more years of demonstrated experience developing and executing integrated marketing campaigns, preferably in professional services, events, health care, behavioral health, education, or related industries
• Demonstrated experience developing and coordinating successful outbound email marketing campaigns (Mailchimp experience preferred)
• Strong writing, editing, and content development skills, with the ability to translate complex industry concepts into clear, compelling marketing materials for executive audiences
• Proficiency in modern marketing and design platforms, including Figma (preferred), Adobe Creative Cloud, Canva, and other digital content creation tools
• Ability to travel to OPEN MINDS and industry events throughout the year
• Mailchimp experience preferred
• Figma (preferred)
• Bachelor's degree in marketing, communications, healthcare, journalism, graphic design, or a related field preferred