Senior Customer Marketing Manager, Advocacy
United States of America
Full Time
1 week ago
$108,000 - $146,000 USD
Visa Sponsor
Key skills
Referral programme managementB2B software marketingDemand generationSalesforceAmbassadorSendosoPendoMarketing automation platformsAsanaData analysisProject managementRelationship-buildingAIProject ManagementCommunicationProblem SolvingCollaborationCustomer SuccessSales
About this role
Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are currently seeking a Senior Customer Marketing Manager to lead the growth and optimisation of Clio’s referral programme, focusing on customer engagement and driving measurable results.
Responsibilities:
- Design and launch new experiments to further extend our referral program
- Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI
- Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement
- Leverage customer and data insights to identify opportunities for new segmentation strategies
- Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates
- Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration
Requirements:
- 5+ years of experience in B2B software as a growth, demand generation, or customer marketer
- Exceptional written and verbal communication skills with the ability to create engaging content
- Proven success in driving pipeline growth and revenue through integrated campaigns
- Excellent relationship-building skills and a strong positive attitude
- Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms
- Strong problem solving skills and willingness to roll up your sleeves and get stuff done
- Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams
- Strong project management skills and comfort with Asana or other project management tools
- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
- Strong analytical skills and ability to use data to inform decision-making and strategy development