Marketing Lead

Brain Co. is an applied AI startup focused on delivering impactful AI applications across various sectors. They are seeking a Marketing Lead to drive demand generation, manage event strategies, and translate product positioning into compelling narratives for diverse audiences.

Responsibilities:

• Take our positioning and translate it into the specific narratives, assets, and campaigns that resonate by segment: government, healthcare, regulated industries, and Fortune 500
• Own demand gen end-to-end
• Generate qualified leads and help convert them
• Pull levers across the top and middle of the funnel through campaigns, content, and account-based marketing, and measure what’s actually moving pipeline
• Build the enablement materials and customer-facing assets that help our GTM team close deals, and iterate quickly based on what’s working in the field
• Decide which conferences, summits, and industry moments are worth showing up at, then own execution end-to-end
• Make sure each one ladders back to pipeline
• Work alongside the CMO, GTM leaders, product, and engineering to keep the story consistent externally and iterate quickly internally