Sr. Manager, Global Channel Marketing Programs (Remote)

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform. The Sr. Manager, Global Channel Marketing Programs will define and scale the Global Marketing Programs function, owning the strategy and execution across partner marketing, rewards, and incentive programs to drive pipeline growth and revenue outcomes.

Responsibilities:

• Define and lead the global strategy for marketing programs across partner marketing, field marketing, incentives, executive engagement, communications and partner demand generation initiatives
• Serve as the primary marketing counterpart to channel Sales leadership and act as the “program czar” for you align and ensure partner marketing-sourced and influenced pipeline goals are achieved to support revenue targets
• Build, execute and measure high-impact regional and global partner programs, including but not limited to: Partner Enablement, MDF Program and partner investment, Partner-led programs, Incentive and rewards programs, Bring innovative new program to accelerate partner revenue growth
• Drive integrated partner marketing programs that create measurable pipeline impact while optimizing collaboration between Corporate Marketing, Demand Generation, Product Marketing, and Sales
• Develop scalable partner marketing programs with strategic channel partners to increase market reach, customer engagement, and pipeline contribution
• Create and operationalize metrics, reporting frameworks, and pipeline accountability processes to measure partner growth, program effectiveness and drive continuous improvement
• Champion a culture of creativity, urgency, operational excellence, and customer obsession across all marketing initiatives

Requirements:

• 10+ years of B2B marketing experience, including 5+ years focused on channel marketing
• Proven success building and scaling global and/or regional partner marketing programs that generate measurable pipeline and revenue impact
• Strong experience partnering with channel sales leadership and operating as a trusted advisor to senior stakeholders
• Experience working with channels, alliances, or strategic partners to develop joint go-to-market and customer engagement programs to launch through our partners
• Strong analytical and strategic thinking skills
• Entrepreneurial mindset with the ability to thrive in fast-paced, ambiguous, and high-growth environments
• Proven track record executing creative, differentiated, and out-of-the-box partner marketing programs that stand out in competitive markets
• Exceptional cross-functional collaboration, communication, and project management skills
• Willingness to travel approximately 10-15% of the time
• High ownership mentality with strong attention to detail and operational discipline (“Inbox Zero” mindset preferred)