Sr Manager Data Analytics, Marketing

Fanatics is building a leading global digital sports platform. The Senior Analytics Manager will lead a team of analysts responsible for performance tracking and reporting, focusing on insights to drive business growth and supporting commercial stakeholders with strategic initiatives.

Responsibilities:

• Develop a strong understanding of Fanatics Betting and Gaming, as well as related products and operations
• Ownership of analytics for the Refer A Friend channel, which drives ~50% of our volume
• Drive multivariate testing for the Refer A Friend program, and iterate on previous tests to continuously improve performance
• Measure acquisition test performance through reporting and regular updates; monitor and ensure that nuances are communicated effectively
• Partner closely with Data Science and Experimentation teams to design value metrics and testing, and evaluate performance
• Contribute to the development and iterative improvement of our acquisition performance, using insights to drive and influence decision making
• Be a hands-on analyst, creating insights both regular and ad hoc. Gather and present insights metrics and activities to key stakeholders, becoming a trusted source of intelligence and advisory over time
• Build strong relationships with internal stakeholders in the Digital Acquisition team, as well as across the Sportsbook, Casino, and Data teams, and become a key voice in driving acquisition performance
• Collaboration with other Analysts and Data Scientists to find solutions to business problems
• Remain current on technology and trends in data analytics and the sports betting & gaming industry

Requirements:

• A minimum of 8 years proven experience in an analytics role
• Degree in a relevant field, e.g. Mathematics, Physics, Statistics, Engineering, or Computer Science
• Strong SQL proficiency
• Experience with data visualization and reporting tools, e.g. Tableau or PowerBI
• Experience leading stakeholders through iterative multivariate testing; a strong understanding of the considerations required to run these tests
• Experience in and a strong understanding of statistical model development
• Demonstrated ability to partner closely with stakeholders, earning trust and prioritizing relationship, and to influence senior leadership
• Confident with presenting insights to non-technical audiences, seeking to match the analysis to the business context, and making recommendations on further steps
• Customer focused; highly outcome-oriented and data-driven; experienced in working in high-growth environments
• Logical and analytical approach to problem solving, with strong organizational and skills
• Strong proficiency in a statistical programming language, e.g. R or Python is an advantage
• Previous experience in the betting and gaming industry is a significant plus