Digital Marketing Manager

Dauphinette NYC is a New York-based fashion house known for its unique storytelling through fashion. They are seeking a Digital Marketing Manager to oversee the development and optimization of marketing campaigns aimed at increasing traffic and conversions, while collaborating with the marketing team to align strategies with business objectives.

Responsibilities:

• Oversee the development, implementation, and optimization of campaigns to drive traffic and increase conversions
• Conduct research and analysis on target audiences
• Craft ad copy
• Set budgets
• Monitor performance metrics
• Suggest actionable improvements
• Collaborate with the marketing team to align campaign strategies with overall business objectives

Requirements:

• 3+ years of experience in Marketing, Advertising, and Google Ads campaign management
• Strong skills in Communication and Sales, with a focus on client engagement and lead generation
• Experience with Project Management to handle multiple campaigns efficiently
• Ability to track, analyze, and optimize ad performance metrics
• Proficiency in budgeting and financial planning for ad spend
• Attention to detail and time management skills
• Prior experience in digital advertising or related industries is a plus
• Bachelor's degree in Marketing, Advertising, Business, or a related field is preferred