Growth Marketing Specialist (100% Remote - Chicago Area Preferred)

WIN Home Inspection is seeking a Growth Marketing Specialist to build and optimize campaigns that drive growth. The role involves designing email campaigns, landing pages, and digital content to attract new franchisees and clients, while collaborating with a full-stack marketing team.

Responsibilities:

• Design, build, and optimize email marketing campaigns that engage and convert
• Develop landing pages and web content that resonate with prospects and drive leads
• Continuously refine campaigns through A/B testing, analytics, and conversion tracking
• Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform
• Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results
• Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward
• Report on campaign performance with clear recommendations for improvement

Requirements:

• 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content
• Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization
• Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar)
• Experience with website CMS tools (WordPress, Webflow, or similar)
• Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.)
• Exceptional writing and editing skills — persuasive, clear, and engaging
• Competitive, proactive, and wired to show measurable results
• Bonus: experience marketing in a franchise or B2B services environment