Brand Engagement Associate

Description:

• As the Brand Engagement Associate for Client, your core responsibility will be to drive conversation, excitement around the brand s products through community outreach, and to drive organic love and brand mentions.
• This role will report directly into the category Brand Engagement Manager and will be a dotted line to the Brand Experience Manager to consult on community building and seeding programs.

1. Social Listening & Trend Translation

• Cultural Pulse: Be deeply immersed in TikTok, Instagram, YouTube, and emerging channels. Act as the team s internal trend forecaster, identifying routines, sounds, aesthetics, and formats before they peak.
• Real-Time Engagement: Translate trending topics into fast, brand-right content ideas or engagement strategies that drive immediate reach.
• Insight Reporting: Provide the marketing team with weekly social pulses - what are people saying about us, our competitors, and the industry

1. Influencer Advocacy & Surprise Delight Execution

• Reactive Outreach: Monitor social platforms in real-time to identify viral moments, mentions, or personal creator life events (i.e. weddings, graduations, bachelorettes) where the brand can authentically participate.
• Bespoke Gifting: Concept and execute high-touch, share-worthy gifting for VIP and Macro-influencers. You will be hands-on in the office curating themes, packing boxes, and coordinating hand-deliveries to ensure every touchpoint feels premium and personal.
• Mass & Mid-Tier Seeding: Manage large-scale product seeding programs in partnership with agencies to Mid-tier-to-Nano talent to maintain an engine of Uand brand visibility.

1. Community Building:

• Community Management: Help manage day-to-day engagement across all platforms by responding to DMs and comments with a witty, helpful, and distinct brand voice.
• UManagement: Identify high-quality Uand coordinate with the creative team to amplify across brand channels.

1. Operations & Project Management:

• Internal & Agency Coordination: Liaise with Marketing Team and PR/Influencer agencies to align on talent lists while managing internal stock, product ordering, and mailing logistics.
• Inventory Management: Oversee the social gifting closet, ensuring all hero products are stocked for immediate deployment.
• Budget & ROI Tracking: Track the efficacy of gifting moments, reporting back to leadership on the impact of Surprise & Delight efforts.

Required Competencies, Skills, & Expectations:

• Social Native: You live on TikTok and Instagram. You understand the nuances of creator culture and online brand engagement.
• Creative Eye: A strong aesthetic sense for what looks good on camera - from the way a box is packed to the way a comment is phrased.
• Operational Agility: Ability to pivot quickly from high-level strategy or ideas to executing gifting boxes for a trending moment.
• Communication Skills: Exceptional writing skills with the ability to adapt to a brand s unique persona for custom gifting communication and community management.