Lead Product Manager, First-Party Data Platform

Attentive is the AI marketing platform for 1:1 personalization, redefining how brands and people connect. As the Lead Product Manager for the First-Party Data Platform, you will be responsible for developing an autonomous data collection system and expanding Identity capabilities to enhance personalization for clients.

Responsibilities:

• Build and own the roadmap for an AI-driven data quality system — a pipeline that detects collection gaps in 1st party data, generates configuration fixes, validates them through controlled experimentation, and promotes successful changes to production without manual effort
• Own the roadmap for Attentive’s web-based first-party data collection (client-side and server-side), defining how brands instrument and bring data into the platform
• Define and instrument success metrics for 1st party data quality across the platform, including coverage rates, match rates, and downstream performance impact, and use them to drive prioritization and executive alignment
• Partner closely with engineering, data science, and GTM to move from semi-manual experimentation to fully automated, continuously improving data collection at scale
• Translate complex instrumentation systems into intuitive, self-service experiences for customers and internal teams — reducing reliance on manual support and engineering intervention

Requirements:

• 5+ years of product management experience, with direct exposure to web analytics, web event tracking, first-party data collection, identity resolution or instrumentation platforms
• Strong technical fluency of how data is collected from the internet — including client-side tags, server-side events, browser behavior, network requests, and event payload structure
• Ability to work closely with engineers on technical systems while translating instrumentation complexity into clear customer-facing workflows and business outcomes
• Experience improving implementation experiences, debugging workflows, or data quality at the point of collection in a SaaS or B2B environment
• A track record of driving execution in cross-functional environments where Engineering, Support, and GTM teams depend on your product decisions