enmacc is Europe’s largest over-the-counter trading platform for energy and environmental commodities, focused on digitizing the world’s energy markets. They are seeking a Content Marketing Specialist who will leverage AI to create engaging content and cultivate a loyal community while driving growth through relevant messaging.
Responsibilities:
- AI-Powered Content Creation: Leverage AI to supercharge every stage of content creation, using AI agents to turn sharp insights into high-impact assets
- Cross-Media Production: Guide generative tools to produce uncopyable, distinctive messaging with high velocity across social media, blogs, whitepapers, and video
- Narrative Strategy: Build and execute a content strategy inspired by the philosophy that counter-intuitive can actually be persuasive
- Audience Decoding: Rapidly immerse yourself in our industry to understand the personalities, motivations and fears, shaping a tone and direction that genuinely changes behaviour
- Thought Leadership: Establish enmacc’s voice as a vital, trusted resource within the industry, moving beyond product features to focus on the world of the customer
Requirements:
- 3+ years of experience in content marketing, creative direction, or a related field, preferably within a creative agency, fashion or entertainment environment
- Fluent in English with exceptional writing skills; German is a plus
- You are fluent and curious in leveraging generative AI tools (LLMs, image generators, etc.) as a co-pilot for high-velocity, high-quality production
- You have an innate talent for conceptualizing bold content that defines trends rather than following them
- You are a storyteller who understands that great marketing is about the customer's world, not the product
- You possess high empathy and the ability to rapidly decode customer behaviors and motivations and translate this into relevant narratives
- You thrive in environments where experimentation is an expectation or ownership is valued