(AI Native) Content Marketing Specialist (m/f/d)

enmacc is Europe’s largest over-the-counter trading platform for energy and environmental commodities, focused on digitizing the world’s energy markets. They are seeking a Content Marketing Specialist who will leverage AI to create engaging content and cultivate a loyal community while driving growth through relevant messaging.

Responsibilities:

• AI-Powered Content Creation: Leverage AI to supercharge every stage of content creation, using AI agents to turn sharp insights into high-impact assets
• Cross-Media Production: Guide generative tools to produce uncopyable, distinctive messaging with high velocity across social media, blogs, whitepapers, and video
• Narrative Strategy: Build and execute a content strategy inspired by the philosophy that counter-intuitive can actually be persuasive
• Audience Decoding: Rapidly immerse yourself in our industry to understand the personalities, motivations and fears, shaping a tone and direction that genuinely changes behaviour
• Thought Leadership: Establish enmacc’s voice as a vital, trusted resource within the industry, moving beyond product features to focus on the world of the customer

Requirements:

• 3+ years of experience in content marketing, creative direction, or a related field, preferably within a creative agency, fashion or entertainment environment
• Fluent in English with exceptional writing skills; German is a plus
• You are fluent and curious in leveraging generative AI tools (LLMs, image generators, etc.) as a co-pilot for high-velocity, high-quality production
• You have an innate talent for conceptualizing bold content that defines trends rather than following them
• You are a storyteller who understands that great marketing is about the customer's world, not the product
• You possess high empathy and the ability to rapidly decode customer behaviors and motivations and translate this into relevant narratives
• You thrive in environments where experimentation is an expectation or ownership is valued