Marketing Manager III (Digital Personalization)

Pyramid Consulting, Inc. is a leading Financial Industry company, currently seeking a Marketing Manager III (Digital Personalization) for a 12+ months contract opportunity. The role involves translating customer data requirements into project plans, facilitating personalization campaigns, and providing training on marketing technologies.

Responsibilities:

• Translate digital product owner and customer data stakeholder requirements into implementation roadmaps and project plans for the website
• Help to identify use case opportunities that drive user engagement
• Prepare project status reports; make alterations in project plan as needed
• Direct and monitor project activity across Business Platforms or Functions
• Assist with or prepare project implementation steps and documentation as appropriate; ensures a smooth implementation of project; resolves problems
• Provide training on marketing technologies as applicable
• Facilitate launching of personalization campaigns, trouble shoots as needed and ensures successful campaign execution from start to finish
• Participate in project evaluation against estimated plans and provides continuing support and service as required
• Perform other duties and/or special projects as assigned

Requirements:

• 7+ years progressive experience in digital marketing, digital A/B testing, campaign management, and/or digital personalization
• Running a team building campaigns-web strategies-worked with personalization tools
• Working with stakeholders to figure out requirements and build out the campaign and work with analytics to build the tracker
• Agency, e-commerce, or direct experience in consumer financial services with exposure to credit card or retail environment or other heavily regulated industries
• Bachelor's Degree OR in lieu of degree, high school diploma/GED and 10+ years of digital marketing experience
• Direct experience working with marketing technologies such as Adobe Test & Target, Sales Force Marketing Cloud, Pega Systems, Dynamic Yield and Optimizely
• Experience working with the Agile methodology
• Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment
• Creative and Resourceful: proven ability to problem solve, develop and execute a range of recommendations to meet business objectives
• Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
• Strong project management & communication skills
• Experience with Content Management System (CMS), Machine Learning, and Artificial Intelligence is desirable but not mandatory