Market Narrative & Communications Manager

Smartcat is building the future of work by integrating human expertise with AI to enhance productivity for leading enterprises. They are seeking a Market Narrative & Communications Manager to shape and amplify Smartcat's market presence through narrative ownership and executive storytelling, ensuring a cohesive communication strategy across various channels.

Responsibilities:

• Shape and evolve Smartcat’s core narrative
• Translate product capabilities into compelling, differentiated market stories
• Ensure consistency across website, campaigns, PR, and exec communications
• Build point of views that challenge the market and create category separation
• Partner with executives to develop authentic, high-impact voices
• Build a consistent executive presence that drives engagement and influence
• Turn company moments, customer wins, and industry trends into leadership content
• Lead executive social strategy, primarily on LinkedIn
• Create a repeatable content cadence (3–5 posts per week across leaders)
• Activate internal voices to amplify Smartcat’s story
• Use AI tools to scale content creation, testing, and iteration
• Drive a focused, high-impact PR strategy (not volume-based)
• Develop story angles, bylines, and media pitches
• Manage external PR contractors or boutique agencies as needed
• Identify speaking opportunities, podcasts, and awards that build credibility
• Partner with Product Marketing, Demand Gen, and Customer Marketing
• Turn customer stories into market-facing narratives
• Support major launches, events, and announcements with strong storytelling
• Ensure alignment between what we say, what we ship, and what the market hears

Requirements:

• 5+ years in communications, content, or narrative-driven marketing roles
• Experience in B2B SaaS, AI, or high-growth tech environments
• Proven ability to build executive presence and thought leadership
• Exceptional writing and storytelling skills (this is non-negotiable)
• Strong instincts for LinkedIn and modern content distribution
• Experience working with founders or senior executives
• Ability to simplify complex ideas into clear, compelling narratives
• Comfort operating in a fast-moving, high-ownership environment