Engagement Marketing Manager - Activation & Habituation

Block is a company focused on economic empowerment, and they are seeking an Engagement Marketing Manager to enhance customer relationships through activation and habituation strategies. This role involves running experiments to drive conversion and influence product development while collaborating with cross-functional teams.

Responsibilities:

• Own activation and habituation outcomes end-to-end: define the opportunity landscape across the customer journey, set strategy, prioritize ruthlessly, and deliver measurable business impact
• Operate as a peer to Product, Engineering, ML, and Design. Your experimentation learnings shape the product roadmap, not just the comms calendar
• Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, real-time intervention journeys, mobile wallet adoption, referrals, retention, and winback
• Build and maintain a unified opportunity framework where every test is scored against expected impact and effort, prioritized agnostic of product or surface
• Self-serve sophisticated analysis: sizing opportunities, diagnosing funnel friction, reading experiment results, and iterating without reliance on dedicated analytical partners. SQL fluency and data modeling intuition are core to this role
• Push the frontier on AI decisioning and automation, and help define how engagement marketing evolves as AI moves further into the comms decisioning layer
• Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them

Requirements:

• 5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or a consumer-facing analytical role in a B2C tech environment
• A track record of owning a growth area end-to-end, opportunity through measurable impact, with multiple cross-functional stakeholders
• Strong analytical self-sufficiency. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, without waiting on analytical support. Experience with data modeling or opportunity sizing frameworks required; proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode) strongly preferred
• Deep experimentation experience. You know how to build an experiment backlog, design rigorous tests, and use results to drive compounding improvements
• Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one fast
• Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team
• Clear, structured, takeaway-first communication. You can translate complex analysis and ambiguous situations into crisp strategy and actionable recommendations
• Background in business operations, growth strategy, consumer analytics, or growth product. Someone who is naturally fluent in funnels, opportunity frameworks, and impact modeling
• Experience with onboarding, activation, or referral programs specifically
• Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare)
• Experience with incentive mechanics or in-app personalization
• Proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode) strongly preferred