AI Fund is a company focused on privacy and trust in software, helping businesses meet high privacy standards. The Marketing Lead will drive marketing activities, redefine demand generation strategies, and build a strong pipeline to shape market perception around privacy.
Responsibilities:
- Design, execute, and optimize integrated marketing campaigns (inbound and outbound) to drive awareness, qualified leads, and revenue
- Build and manage outbound programs including email campaigns, webinars, events, and paid channels
- Develop outreach messaging tailored by persona, industry, and use case
- Manage campaign calendars, launches, and performance tracking—and continuously optimize based on results
- Test and iterate on channels, messaging, and offers to improve efficiency and ROI
- Partner closely with Sales and Product to align on messaging, targeting, and timing
- Create marketing deliverables: decks, one-pagers, website copy, product pages, blog articles, and customer narratives/success stories
- Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations
- Collaborate on campaign assets including webinars, landing pages, and nurture sequences