Senior Marketing Data Engineer - Remote

Experian is a global data and technology company, powering opportunities for people and businesses around the world. They are seeking a Senior Marketing Data Engineer to lead the integration of customer data across various platforms and to manage the migration from Adobe Analytics to Customer Journey Analytics.

Responsibilities:

• Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms
• Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting
• Collaborate with Adobe and team members to establish and improve our AEP foundation
• Build a marketing attribution model using AEP and CJA insights
• Guide communication between business and technical teams, translating requirements into data solutions
• Help develop data engineering pipelines to transform and analyze marketing and customer data
• Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization
• Provide guidance on best practices for data governance, privacy, and tagging architecture
• Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx

Requirements:

• 5+ years of experience in digital analytics, data architecture, or related fields
• Expertise with Adobe Analytics and Salesforce
• Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development
• Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx
• Experience creating marketing attribution models and analyze customer journeys
• Experience with tag management solutions and data layer design
• Background in managing CDP implementations
• Familiarity with AEP and CJA