VP, Product Management

Upwave is a leading measurement company focused on optimizing upper funnel campaigns through an AI-driven platform. They are seeking a strategic and hands-on VP of Product Management to lead product vision, strategy, and execution, while driving the development of products that deliver real value and measurable impact.

Responsibilities:

• Define and drive the long-term product vision aligned with company goals and market opportunities
• Translate business strategy into a clear, prioritized product roadmap
• Identify new product opportunities through customer insights, data, and market trends
• Build a deep, experience-near understanding of customer workflows, pain points, and decision-making through regular, direct engagement (e.g., interviews, field observation, deal support)
• Synthesize qualitative insights with product and market data to uncover non-obvious needs and shape high-conviction product bets
• Develop and maintain deep domain expertise in adtech and brand lift, including ecosystem dynamics, buyer personas, and industry trends
• Oversee end-to-end product design and development from concept through launch and iteration
• Ensure high-quality, timely delivery of product initiatives
• Balance speed, quality, and innovation in a fast-paced environment
• Build, lead, and develop a high-performing product management team
• Establish clear goals, processes, and accountability across the product organization
• Instill a culture of ownership, quality, and customer empathy and curiosity across the product team, ensuring decisions are grounded in real-world context—not just metrics
• Partner closely with Engineering and Data Science teams to deliver best-in-class B2B analytical products
• Collaborate with Sales, Marketing, and Customer Success to ensure strong product-market fit and successful go-to-market execution
• Serve as the voice of the customer internally, and collaborate with marketing to define and support our Product Marketing positioning and execution
• Define and track key product metrics to measure success and guide decisions
• Use data and experimentation to continuously improve product performance
• Align product investments with business outcomes (growth, retention, revenue)

Requirements:

• 10+ years of product management experience, including 5+ years in a leadership role
• Proven track record of building and scaling successful adtech products in a growth-stage environment
• Strong strategic thinking combined with a bias toward action and execution
• Deep understanding of product development processes and agile methodologies
• Experience working cross-functionally with Engineering, Design, and GTM teams
• Strong analytical mindset and use data to drive decisions
• Experience in ad measurement
• Background in launching AI-driven or data-intensive products