Growth Marketing Specialist- EU

iHerb is on a mission to make health and wellness accessible to all, and they are seeking a Growth Marketing Specialist for the EU region. This role focuses on executing and optimizing paid media campaigns across key EU markets, requiring hands-on experience in campaign operations and performance analysis.

Responsibilities:

• Execute and support paid media campaigns across assigned EU markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting
• Manage day-to-day campaign operations across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans
• Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs
• Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate
• Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets
• Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features
• Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking
• Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs
• Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage
• Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes
• Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting
• Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners
• QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy
• Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies
• Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation
• Monitor E platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks
• Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed

Requirements:

• Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels
• Experience with E-specific platforms, or similar regional paid media platforms strongly preferred
• Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting
• Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising
• Ability to analyze campaign performance and identify practical optimization opportunities
• Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin
• Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred
• Experience supporting creative testing and translating performance results into clear creative learnings
• Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once
• Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms
• Organized, analytical, detail-oriented, and comfortable working across multiple markets, channels, campaigns, and stakeholders
• Professional fluency or native-level fluency in English required
• Professional fluency or native-level fluency in German, French, Italian, Polish or other European languages strongly preferred
• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms
• Experience with ecommerce marketing operations platforms & tools
• Generally requires 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations
• Bachelor's Degree in Business or related field preferred