Associate Manager, Consumer Integrated Marketing - New Verticals Habituation

DoorDash is a technology and logistics company committed to empowering local economies. The Associate Manager, Consumer Integrated Marketing – New Verticals Habituation will lead strategies to deepen engagement and drive retention for DoorDash's New Verticals, developing audience-first strategies and building go-to-market plans across various channels.

Responsibilities:

• Lead the Habituation vision: Work with the Senior Manager to define the strategy, goals, and roadmap for driving repeat engagement and communicating DoorDash’s value proposition across New Verticals
• Lead integrated go-to-market planning: Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels
• Act as the voice of the customer: Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps
• Partner cross-functionally: Serve as the “hub” within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while supporting the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams
• Stay ahead of the curve: Track key metrics, cultural trends, and competitive insights to evolve how DoorDash shows up for customers in value and habit-building moments

Requirements:

• 5+ years of marketing experience in a corporate or startup environment, with a focus on retention and product marketing in a B2C environment
• Fluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth. You have experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnel
• Proven success driving retention and customer engagement, with experience in lifecycle, growth, or value-based marketing
• A strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable business outcomes
• Experience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaigns
• Exceptional cross-functional influence, with the ability to build alignment and drive execution without direct authority
• A creative, collaborative problem-solving approach — you thrive in ambiguity, think like a GM, and love solving for 'why' before the 'what.'
• A bias for action and ownership — you're dependable, self-directed, and skilled at prioritizing impact in a fast-paced environment
• Education: Bachelor's degree required
• Experience in paid marketing, SEO/SEM, or lifecycle optimization