Senior Product Manager, CRM

Affinity is a relationship intelligence platform that helps dealmakers find, manage, and close more deals by leveraging the power of their network. As a Senior Product Manager, you will define the product roadmap for the CRM product, collaborate with cross-functional teams, and drive AI opportunities to enhance core CRM workflows.

Responsibilities:

• Foster a deep understanding of our core markets and customer needs through research, data analysis, and engagement with sales, marketing, customer success and direct customer interactions
• Lead deep dives into user needs and product analytics to collaborate on and define Affinity's CRM product roadmap
• Develop product strategy for your ownership area, including business cases, high level use cases, technical requirements, and potential revenue and ROI
• Champion your positions as a strategic leader
• Drive research and definition to translate product strategy into detailed requirements for prototyping and development
• Partner closely with design and engineering to lead discovery, definition, design and delivery plans, maintain the backlog and drive the roadmap
• Collaborate closely with engineering, design, marketing, customer success and sales teams on the development, QA and release of new features
• Analyze customer feedback and new product ideas
• Identify and define opportunities where AI can meaningfully improve core CRM workflows, from automation intelligence to AI-assisted data management, and collaborate with Affinity's dedicated AI teams to bring those ideas to life
• Contribute to a product team culture of craft and continuous growth, including an enthusiasm for how AI is changing the way great PMs think, work, and build

Requirements:

• 5+ years of product management experience at a SaaS company (enterprise software experience a plus)
• Experience working with engineering and design teams end-to-end to drive business impact
• Experience working on complex products to create simple, easy to understand solutions
• Experience managing complex product modernizations or platform migrations, maintaining user continuity while driving architectural evolution
• Strong communication skills that foster cross-team collaboration and ensure alignment on key outcomes and objectives
• Deep understanding and empathy for users
• A proven track record of design thinking and ruthless prioritization
• A proven track record of solving complex user problems to drive a measurable outcome
• Experience thinking about how AI can improve product workflows, reduce friction, or unlock new user behaviors, whether through prior AI feature ownership, close collaboration with AI/ML teams, or strong intuition for where AI creates genuine value vs. noise
• A passion for Affinity and the problems we are solving