Senior Marketing Manager

Pavago is seeking a Senior Marketing Manager / Head of Marketing Operations to lead and execute high-impact digital marketing initiatives. The role involves driving organic growth, managing marketing systems, overseeing website and SEO initiatives, and leveraging AI tools to enhance marketing performance.

Responsibilities:

• Develop and execute marketing initiatives across multiple digital channels
• Drive organic growth strategies across SEO, content, and digital marketing efforts
• Coordinate and manage ongoing marketing campaigns and operational priorities
• Support revenue-focused marketing initiatives and performance tracking
• Create and oversee daily social media content across platforms including Instagram, Facebook, and X (Twitter)
• Produce or manage high-quality content including blogs, articles, PR outreach, and promotional materials
• Collaborate with designers and developers to ensure visually engaging and brand-aligned content
• Maintain consistency across messaging, branding, and communication
• Lead Technical SEO initiatives including on-page optimization, audits, backlink strategies, and organic growth planning
• Manage website projects using ASTRO, headless WordPress, or similar CMS technologies
• Monitor SEO performance and implement improvements based on analytics and industry trends
• Stay updated on evolving SEO, AIO, and AI-driven search strategies
• Manage marketing workflows, reporting systems, and operational processes
• Support quarterly reporting, shareholder updates, and performance analysis
• Coordinate marketing projects across internal teams and external partners
• Ensure operational efficiency across campaigns, systems, and communication workflows
• Leverage AI tools to improve content production, SEO research, automation, and marketing workflows
• Identify opportunities to streamline repetitive marketing tasks using AI platforms
• Experiment with emerging AI technologies to improve efficiency and campaign performance
• Support AI-first operational improvements across the marketing function
• Support crisis-response marketing initiatives when required
• Maintain professionalism and responsiveness during high-priority or time-sensitive situations
• Ensure brand communication remains consistent and aligned during critical events

Requirements:

• Proven experience in a senior marketing, growth, or marketing operations role
• Strong expertise in Technical SEO and organic growth strategies
• Experience managing websites using ASTRO, WordPress, or headless CMS platforms
• Experience with Google Ads, backlink analysis, and SEO tools
• Strong understanding of AI tools and their use in marketing workflows
• Experience managing marketing projects and cross-functional collaboration
• Excellent English communication skills (written and verbal)
• Strong analytical and reporting abilities
• Ability to independently manage and execute marketing initiatives
• Active involvement in the SEO or digital marketing community
• Experience with HubSpot, Slack, Asana, or similar operational tools
• Experience in luxury, hospitality, lifestyle, or travel-related industries
• Experience leading crisis-response marketing initiatives
• Familiarity with Revenue Operations or marketing analytics systems