Technical Principal Product Manager, Growth Marketing

Yahoo is a trusted guide for millions globally, and they are seeking a Technical Principal Product Manager for their Growth Marketing team. This role involves owning the data, tooling, and measurement foundation for marketing campaigns, working closely with various teams to define the vision and strategy for growth marketing infrastructure.

Responsibilities:

• Own the vision, strategy, and multi-year roadmap for Yahoo’s growth marketing data and measurement platform across paid and organic channels (e.g., search, social, display, email, onsite, app, lifecycle)
• Define a unified measurement framework (events, taxonomies, identity, eligibility rules, KPIs) that underpins campaign planning, activation, optimization, and reporting across internal tools and external media partners
• Establish decision architectures and standards for how Yahoo measures marketing impact (incrementality, attribution, MMM inputs, experimentation), and make them consumable across teams and tools
• Partner with Data Engineering, Analytics, and Ad Tech to design and evolve event pipelines, data models, and APIs that capture end-to-end user journeys and campaign performance across platforms (web, app, CRM, ad platforms, on-network and off-network)
• Define and deliver internal tools and APIs that enable marketers to plan, launch, and optimize campaigns programmatically (e.g., audience frameworks, budget and bid guardrails, creative experimentation, pacing & allocation, cross-channel frequency management)
• Build or integrate agentic frameworks (e.g., AI/LLM-powered co-pilots, text-to-SQL, autonomous optimization agents) that sit on top of our data and tools to recommend and execute changes to campaigns safely and at scale
• Partner with Security, Privacy, and Legal to ensure all solutions meet privacy, compliance, and governance requirements while maximizing usable signal for measurement and optimization
• Define and evolve measurement products that answer 'what worked?' and 'what should we do next?' for Growth Marketing across channels and funnels
• Design and operationalize incrementality testing, A/B and multivariate experimentation, audience holdouts, and campaign-level lift measurement frameworks across Yahoo surfaces and external media partners
• Partner with Analytics and Finance to provide trustworthy inputs into MMM, forecasting, and budget allocation across portfolio-level marketing investments
• Define standard performance metrics and dashboards for Growth Marketing that roll from channel-level execution up to executive-level business outcomes (LTV, payback, ROI, margin, and brand/engagement metrics)
• Act as the single-threaded owner for growth marketing infrastructure—aligning stakeholders across Growth Marketing, Product, Engineering, Sales, Finance, and Ops on priorities and trade-offs
• Lead internal go-to-market for new capabilities: positioning, value cases, enablement, launch plans, and adoption goals for marketers, analysts, and partner teams
• Establish feedback loops with marketers and channel owners to continuously refine tools and measurement approaches based on real-world performance and usability
• Mentor senior PMs/PMTs and influence product practices across Yahoo around data-driven decision-making, experimentation, and measurement excellence

Requirements:

• 10+ years of product management experience, including 5+ years in ad tech, martech, or growth marketing with a focus on data-intensive or measurement-focused products
• Demonstrated ownership of complex data/analytics/measurement platforms at scale (e.g., multi-channel marketing measurement, attribution systems, experimentation platforms, or audience platforms)
• Deep understanding of marketing measurement methodologies: conversion funnels, multi-touch attribution (MTA), incrementality and lift, A/B and multivariate testing, and how these feed MMM and portfolio optimization
• Strong technical fluency across data pipelines, schemas, APIs, event taxonomies, and reporting frameworks; comfortable engaging in system design and architecture discussions with engineers and data teams
• Hands-on experience working with large-scale event-level datasets and analytics tools; comfortable using SQL or similar tools to explore data, validate hypotheses, and define metrics (you don't need to be a data engineer, but you can 'speak the language')
• Proven ability to set strategy, define roadmaps, and drive alignment across senior stakeholders in marketing, engineering, analytics, and executive leadership, with a track record of shipping high-impact products
• Exceptional communication and storytelling skills—able to translate complex technical and statistical concepts into clear narratives and decisions for marketers and executives
• Experience building platforms or tools that support growth marketing teams across multiple channels (search, social, programmatic, email, onsite personalization, app/lifecycle)
• Exposure to or hands-on work with AI/ML and agentic frameworks in marketing contexts (e.g., LLM- or rules-based agents that recommend or execute bid/budget/creative changes, text-to-SQL or natural-language analytics interfaces)
• Familiarity with the ad tech and martech ecosystem: CDPs, DMPs, DSPs, ad servers, MMPs, web/app analytics, CRM/ESP platforms, identity/clean room solutions, SDKs, tag management systems like GTM, and partner measurement methods & APIs (including clean room)
• Experience in large-scale consumer internet, media, or advertising environments where marketing efficiency, experimentation velocity, and privacy-resilient measurement are critical
• Prior experience in principal-level or equivalent roles where you owned company- or portfolio-level strategy, measurement standards, and cross-team investment decisions