The Constructive Dialogue Institute (CDI) is a non-partisan, non-profit dedicated to equipping the next generation of Americans with the skills to communicate and collaborate across lines of difference. The Business Development Representative is responsible for building and expanding the partnerships pipeline, engaging prospective higher education partners, and generating qualified meetings to help CDI reach more colleges and universities.
Responsibilities:
- Develop and execute intentional, well-researched outbound outreach strategies (email, phone, LinkedIn, and other channels) to engage prospective partner institutions across the higher education sector
- Own timely, personalized follow-up on inbound and marketing-generated leads, converting interest into qualified meetings and early-stage partnership conversations
- Conduct thoughtful research on prospective institutions to understand their priorities, challenges, and likely decision-makers before initiating outreach
- Partner with Director and Senior Director of Partnerships to develop and refine account prioritization, territory planning, and targeted and new outreach strategies for key institutions and segments
- Collaborate closely with the Demand Generation Manager to create and strengthen lead follow-up processes, improve lead quality conversion, and surface opportunities to refine campaign-to-pipeline workflows
- Maintain accurate and up-to-date records of all outreach activity, engagement history, and pipeline progression in Hubspot, helping ensure strong visibility across the team
- Monitor outreach performance and identify recurring patterns, objections, or process gaps, recommending adjustments to messaging, targeting, or follow-up approach as needed
- Meet or exceed monthly and quarterly goals for outreach activity, qualified meetings, and pipeline contribution
- Share market feedback, prospect insights, and learnings with the Partnerships and Marketing teams to improve positioning, segmentation, and future outreach effectiveness
Requirements:
- 3+ years of professional experience and 1+ year of experience in business development, sales, admissions, partnerships, or another outreach-driven role; experience in higher education, edtech, or mission-driven organizations is a plus
- Genuine excitement for prospecting and outreach, with a track record of turning research, persistence, and strong follow-up into real conversations
- Organized and process-driven, with the ability to manage a high volume of outreach without letting things fall through the cracks
- Comfort engaging professionally with a range of stakeholders, including senior leaders and decision-makers
- Clear, compelling communicator in writing and conversation, with the ability to tailor messaging to different audiences
- Coachable and collaborative, with a track record of thriving in team environments working toward shared goals
- Self-motivated and goal-oriented, comfortable with metrics and energized (not intimidated) by targets
- Genuine curiosity about higher education and a belief in CDI's mission to build skills for constructive dialogue on college campuses
- Experience with CRM platforms (e.g., Salesforce, HubSpot) and sales engagement tools preferred
- Growth mindset and eagerness to learn the nuances of the higher education market