Principal Product Manager, Recurring

Thrive Market is an online membership-based market dedicated to making healthy and sustainable living accessible to everyone. The Principal Product Manager for Recurring will own the product vision and strategy for subscription management, driving high-impact initiatives to enhance member shopping habits and retention.

Responsibilities:

• Product vision, strategy, and roadmap for the Recurring product area, covering auto-ship/subscription management
• High-velocity experimentation program across core shopping surfaces; identifying opportunities, designing tests, analyzing results, and iterating quickly to compound gains over time
• Early member journey optimization — designing the experiences that move a new member from first order to second, third, and beyond, building the habit loop that drives long-term retention and frequency
• Cross-functional partnership with Engineering, Design, Data Science, Merchandising, and Marketing to align on priorities, execute with speed, and deliver measurable business outcomes
• Stakeholder communication and executive alignment — presenting strategy, defending trade-offs, and building confidence with senior leaders who are deeply invested in the performance of this product area
• Data-driven decision making — leveraging analytics, customer insights, and experimentation results to inform prioritization and ensure every bet is grounded in evidence

Requirements:

• 8+ years of product management experience, with significant time owning consumer-facing e-commerce product surfaces (search, browse, discovery, recommendations, checkout, or subscription/recurring order management)
• Deep experience with experimentation and conversion optimization at scale; you've run rigorous A/B testing programs and can speak fluently about statistical significance, test design, and how to build a compounding experiment engine
• Track record in DTC, membership, or subscription e-commerce environments where driving repeat purchase behavior, retention, and customer lifetime value are core product challenges
• Strong analytical orientation — you lead with data, build frameworks for decision-making, and can go deep on metrics without relying on analysts to do the thinking for you
• Conviction and executive presence — you can defend your product strategy under direct scrutiny from senior leadership, hold your ground when you have the data, and know when to adapt. You don't consensus-seek your way to mediocrity
• Experience operating at pace — you've worked in environments that ship fast and iterate constantly. You're energized by velocity, not overwhelmed by it
• Resilience and coachability — you take feedback as fuel, separate yourself from your work when it's being critiqued, and use every input as a chance to get sharper
• Experience with personalization systems, recommendation engines, or ML-driven product features
• Background in health, wellness, grocery, CPG, or mission-driven consumer brands
• Experience building or scaling auto-ship, Subscribe & Save, or recurring order programs
• Familiarity with habit-loop mechanics, behavioral product design, or customer lifecycle frameworks