ETF Marketing Manager

GQG Partners is an investment boutique managing global and emerging market equities for a diverse clientele. They are seeking an experienced ETF Marketing Manager to lead US retail marketing for GQG’s ETFs and mutual funds, developing integrated campaigns that drive awareness and product adoption.

Responsibilities:

• Develop and execute US retail marketing and communications strategies for GQG’s ETFs and mutual funds, aligned to business and growth objectives
• Plan, launch, and optimize integrated marketing campaigns across paid, owned, and earned channels (including digital, social, email, web, video, and events)
• Lead the creation and distribution of retail-focused content (e.g., campaign creative, educational materials, thought leadership, podcasts, videos), partnering with internal stakeholders and external vendors as needed
• Develop and manage digital advertising programs, including programmatic and paid social, and coordinate creative and messaging for platforms such as LinkedIn, X, Meta, YouTube, and Google Display, as well as sponsored/native opportunities
• Define KPIs, measure campaign effectiveness, and build ROI models for marketing programs, events, and advertising; communicate insights and recommendations to stakeholders
• Maintain a strong understanding of the investment management landscape, including competitor positioning, industry trends, and key developments impacting ETF and mutual fund marketing
• Partner with Sales, Operations, Technology, Legal, and Compliance, and work closely with the global marketing team to ensure alignment and effective execution
• Build and maintain strong relationships with third-party providers, agencies, publishers, and distribution partners; identify opportunities to amplify GQG content through additional channels
• Ensure all marketing materials and communications adhere to applicable local regulations and firm policies governing investment product promotion
• Represent the needs of the US retail market within a global organization, ensuring local insights inform global planning and execution

Requirements:

• 7+ years of marketing experience within investment management, with a focus on ETFs and/or mutual funds and US retail/direct-to-consumer audiences
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• Demonstrated success driving measurable outcomes (e.g., engagement, leads, product adoption) using a mix of traditional and digital marketing strategies
• Strong understanding of marketing requirements for regulated investment products and experience partnering effectively with Compliance and Legal review processes
• Ability to influence and gain alignment across multiple teams and stakeholders in a fast-paced environment
• Highly detail-oriented with strong project management skills and a results-driven mindset
• Excellent written and verbal communication skills
• Strong work ethic, professional demeanor, and intellectual curiosity
• Experience using AI tools to enhance productivity and improve marketing workflows