Sales Development Manager

TiDB, powered by PingCAP, is a global player in the database market, positioned as a major disruptor with its innovative offerings. The Sales Development Manager will lead a team of Sales Development Representatives to drive pipeline generation and ensure effective collaboration between marketing and sales teams.

Responsibilities:

• Hire, onboard, and develop a team of SDRs, building a culture of accountability, continuous learning, and high performance
• Coach SDRs through regular 1:1s, call reviews, and structured feedback to improve outbound skills, pipeline quality, and quota attainment
• Partner closely with Marketing to align on lead quality, campaign follow-up, and inbound/outbound sequencing strategies
• Collaborate with Account Executives and Sales leadership to ensure smooth handoffs, tight feedback loops, and strong pipeline conversion
• Own team KPIs including activities, meetings booked, pipeline generated, and conversion rates; report weekly, monthly, and quarterly results to Sales and Demand Generation leadership
• Build and iterate on outbound playbooks, messaging frameworks, and sequences using approved marketing assets and data-driven insights
• Manage and optimize the SDR tech stack including Salesforce, Outreach, HubSpot, ZoomInfo, and LinkedIn Sales Navigator to maximize team productivity
• Develop and refine ideal customer profiles and target account lists in collaboration with Marketing and Sales leadership
• Drive a culture of experimentation across multi-channel outbound motions (email, phone, LinkedIn, events) to continuously improve engagement and conversion rates
• Ensure CRM hygiene and data accuracy across the team; establish standards for activity tracking and reporting in Salesforce and Outreach
• Identify emerging market opportunities and refine targeting strategies to ensure the team is focused on the highest-value prospects
• Build career development paths for SDRs and actively support their growth into Account Executive or other senior roles within the organization
• Report to the Director of Demand Generation with weekly, monthly, and quarterly team activities, results, and strategic recommendations

Requirements:

• Bachelor's degree (or equivalent) or at least five years of relevant sales or business development experience
• Experience as a Sales Development Representative, with a track record of achieving sales quotas
• Proficiency using CRM tooling, and AI applications like Claude, Chat GPT and GoogleNotebook etc