Staff Product Manager, SalesHub Growth

HubSpot is an AI-powered customer platform that provides software and resources for marketing, sales, and service. The Staff Product Manager will lead Product-Led Growth initiatives within Sales Hub, focusing on enhancing customer engagement and driving measurable business outcomes.

Responsibilities:

• Set the vision for Product-Led Growth in Sales Hub: Define how Sales Hub drives activation, adoption, retention, expansion, and monetization through product-led experiences, starting with high-priority AI and agentic products
• Build a portfolio-level growth strategy: Identify the biggest opportunities across Sales Hub to improve discovery, onboarding, repeat usage, credit consumption, seat adoption, and upgrade paths, then translate those opportunities into a clear set of product bets
• Establish and scale Sales Hub’s growth operating system: Partner with Product Analytics and product teams to define consistent funnel stages, identify systemic drop-offs, set measurable goals, and make performance visible across teams and leadership
• Lead cross-org growth initiatives: Align product, design, engineering, analytics, and GTM teams around high-impact initiatives that improve customer and business outcomes across multiple product areas
• Build the experimentation muscle across teams: Help teams establish hypotheses, success metrics, experiment plans, and learning loops that inform roadmap decisions and create faster cycles of product learning
• Turn customer behavior into strategic product action: Combine funnel data, customer feedback, and frontline insights to understand why customers are not discovering, adopting, or continuing to use key Sales Hub capabilities, then use those insights to shape product direction
• Create executive-level clarity around growth: Own the narrative around growth performance, tradeoffs, investment needs, and progress against goals, helping leaders understand where to focus and why
• Scale repeatable PLG practices: Help Sales Hub teams treat launch as the starting point, not the finish line, by building durable practices for activation, usage, retention, expansion, and monetization

Requirements:

• Proven ability to launch, scale, and improve product-led growth motions that drive meaningful customer and business outcomes across multiple products, teams, or customer journeys
• Deep fluency in activation, adoption, retention, expansion, and monetization funnels, with a track record of identifying systemic drop-offs and turning them into clear product opportunities
• Strong analytical instincts, including the ability to define success metrics, build hypotheses, interpret funnel data, and use experimentation to guide portfolio-level roadmap decisions
• Experience driving rapid experimentation across product surfaces, onboarding flows, in-app nudges, lifecycle moments, and other customer activation channels
• Proven ability to influence across multiple product teams and functions without relying on direct ownership, helping teams align around shared growth goals, tradeoffs, and operating rhythms
• Strong product judgment around when to optimize for broad activation, deeper usage, credit consumption, seat expansion, or upgrade paths based on the maturity and business model of each product area
• Experience building repeatable growth practices, including instrumentation, experimentation cadence, learning loops, and accountability mechanisms that improve how teams make decisions
• A bias for ownership, speed, and iteration, with the ability to help teams move from 'we launched it' to 'customers found it, adopted it, kept using it, and realized value.'
• Experience partnering closely with Product Analytics, Design, Engineering, Marketing, Sales, Success, and Operations to drive cross-org outcomes
• Experience driving growth for AI products, agentic workflows, usage-based monetization, credits-based models, or complex multi-product adoption journeys
• Strong communication and storytelling skills, especially in making growth performance visible, explaining tradeoffs clearly, and creating urgency around the metrics that matter
• A track record of raising the bar for product teams around customer impact, experimentation, and outcome-oriented product development