Senior Manager of Content Marketing

Bamboo Health is the leader in Real-Time Care Intelligence™ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. They are seeking a strategic and execution-oriented Senior Manager of Content Marketing to lead the development and performance of a modern content engine that unifies brand and demand generation, ensuring content effectively supports pipeline, engagement, and revenue.

Responsibilities:

• Define and lead a content strategy that integrates brand generation (thought leadership, awareness, market education) with demand generation (pipeline, conversion, revenue)
• Ensure alignment with Bamboo Health's brand while tailoring content to personas, buying stages, and decision-makers across the organization
• Build a cohesive narrative that connects top-of-funnel storytelling to measurable business outcomes
• Lead creation of a wide range of content, including thought leadership, research reports, case studies, ROI/value-based assets, webinars, sales collateral, and campaign content
• Translate product capabilities and data into clear, outcomes-based messaging for executive and decision-making audiences
• Leverage internal SMEs, clinical experts, and data insights to produce authoritative, differentiated content
• Partner with Growth and Sales teams to ensure content supports pipeline generation, deal acceleration, and customer conversations
• Build a scalable “create once, activate everywhere” model with strong repurposing and lifecycle management
• Utilize AI-powered content generation tools to accelerate production, enhance quality, and scale content efficiently while maintaining a strong editorial voice
• Explore opportunities to enhance content workflows through AI and automation tools (e.g., document summarization, content repurposing, or data-driven personalization)
• Serve as the primary content point of contact for the PR agency, helping shape thought leadership narratives, support media opportunities, and ensure message consistency across earned and owned channels
• Connect with internal stakeholders to identify and activate relevant media and thought leadership opportunities
• Use data and insights to continuously refine content strategy and improve ROI
• Implement scalable processes that connect content efforts to measurable business impact
• Identify repetitive tasks and partner with team leads to implement scalable automation solutions that free capacity for higher-value creative work
• Stay current on emerging AI tools and how they can streamline or enhance content marketing workflows

Requirements:

• 8–12 years of experience in content marketing, with a strong focus on B2B healthcare, health tech, or public sector markets
• Proven ability to lead both brand generation and demand generation content strategies that drive measurable outcomes
• Strong ability to develop outcomes-driven messaging for executive and decision-making audiences
• Hands-on experience creating content for web, social, email, and paid channels
• Working knowledge of AI content generation and marketing tools and an understanding of how to apply them effectively in a marketing workflow
• Experience collaborating with or managing external PR agencies
• Strong writing and storytelling skills, with the ability to translate complex healthcare topics into clear business value
• Light design capabilities using tools such as Canva, PowerPoint, or similar to create polished, effective content assets
• Comfort using or learning AI-supported tools (e.g., Claude, ChatGPT, CoPilot, or role-specific platforms) to improve daily workflows
• Background in high-growth SaaS or health tech companies
• Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments
• Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions
• A forward-thinking, curious mindset with an openness to experimenting with new technologies
• Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions
• The ability to travel periodically for work
• Experience in care coordination, behavioral health, or interoperability solutions
• Familiarity with healthcare policy, Medicaid/Medicare, or state-level public health initiatives