Franchise Marketing Manager - i9 Sports

US Sports Camps is looking for a Franchise Marketing Manager to support franchise-level marketing success across the i9 Sports system. The role involves bridging national marketing strategies with local execution, providing hands-on marketing support, training, and overseeing CRM best practices to enhance franchisee performance and growth.

Responsibilities:

• Provide hands-on local marketing support and consultation to Area Developers, helping them drive registrations and business growth
• Advise franchisees on:
• Grassroots marketing strategies
• Local partnerships and community activation
• Marketing technology troubleshooting
• Local marketing budget allocation and best practices
• Support local paid media adoption and help franchisees understand marketing performance
• Lead and facilitate Phase I Marketing Training for new franchise owners and key stakeholders
• Develop and maintain:
• Marketing playbooks
• Training materials
• Process documentation
• Best practice resources
• Partner closely with Franchise Business Coaches (FBCs) to reinforce local marketing execution and ensure alignment with national strategy
• Ensure national marketing strategies translate effectively at the local level
• Support adoption of the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives
• Maintain franchise trust through clear expectations, consistent communication, and practical tools
• Serve as the subject matter expert for HubSpot, overseeing CRM best practices, audience segmentation, database management, workflows, and campaign optimization
• Develop, execute, and optimize email marketing campaigns, including:
• Automated workflows
• Nurture sequences
• Retention and win-back campaigns
• One-time promotional communications
• Monitor campaign performance and deliver actionable recommendations to improve engagement, conversion, and retention
• Partner with internal stakeholders to ensure accurate data flow, system integrations, and platform adoption
• Manage reporting and analytics related to:
• National CRM performance
• Franchise-level HubSpot adoption
• Campaign engagement and conversion metrics
• Data integrity and system health
• Identify trends, gaps, and opportunities to improve marketing effectiveness across the system
• Help maintain dashboards and reporting to support visibility into performance
• Contribute to long-term marketing strategy planning and continuous improvement initiatives
• Help identify opportunities to improve franchisee adoption, operational efficiency, and customer experience
• Support cross-functional initiatives related to registration growth, retention, and franchise marketing scalability

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 4–7+ years of experience in marketing, franchise marketing, CRM, or lifecycle marketing
• Strong experience with HubSpot
• Experience supporting multi-location, franchise, or distributed business models (required)
• Strong understanding of CRM and email marketing strategy
• Strong understanding of audience segmentation and automation
• Strong understanding of marketing analytics and reporting
• Strong understanding of local marketing and grassroots activation
• Excellent communication, training, and relationship-building skills
• Highly organized with strong project management capabilities
• Ability to thrive in a fast-paced, collaborative environment
• Highly collaborative, organized, and adaptable
• Passion for youth development, sports, and mission-driven brands